Gaming adverts can be very hit and miss. If done right they can be unforgettable and leave you desperate to play the game. If done wrong they can leave you frustrated and put you off ever playing the game. There’s nothing worse than a terrible bit of CGI that tells you nothing about the how the game plays and looks like a film you’d find in the bargain bucket of Poundland.
Halo 3 – Believe Ad
Really Microsoft didn’t need to put any advertising budget into this beast. But what they did with the money paid off big. The trailer is absolutely genius. It really creates a beautiful rendition of war. At the climax of the trailer, the scene comes to life with movement from the Chief, before a quick cut to the tagline ‘Believe.’ It’s an absolutely excellent ending because it leaves you wanting more. It makes you want to jump in. They’ve clearly created the stage, they just need the director…
The use of Chopin’s ‘Raindrop’ is a masterful choice as well. It’s an intense composition that builds and builds and matches the trailer beat for beat.
Gears of War – Mad World
What’s really impressive about this trailer is it’s staying power. It would have been very easy to sell the ultra-violence; the chainsaw, the head stomps, throw a Moutain Dew somewhere in there but Epic choose not to. They highlighted the sombre aspect of Gears of War, used the grey for good. There’s depth in Gears and I strongly believe one of the reasons that the series has been so successful is because they’ve pushed it. War, in any form, isn’t all fun and games and this trailer really helps to reinforce that message. There’s a great sense of loss in the trailer that’s emphasised by Gary Jules’ ‘Mad World’ that dulls the other sounds and senses out.
GTA 4 – UK TV Ad
What’s so impressive about this is the fact that it doesn’t actually show Niko doing anything, and yet it manages to capture the scale and the manic, fun, unpredictability of the game. It’s short and sweet and tells you everything you need to know about the playground you about to happily lose 40 hours of your life to.
GTA V – The Official Trailer
The dialogue in this trailer is absolutely gorgeous. It sells you on the story and the characters completely, all in the 60 second it runs. With GTA 5, Rockstar put the emphasis on telling a complete story and it really pays off in this trailer where you get a taste of the 3 unique characters you are about to embody. GTA trailers always seem to radiate style and this is the peak of what they’ve produced artistically so far.
Fallout 3 – Teaser Trailer
What I like about this is the atmosphere it brilliantly creates. The sparking of the circuits in the jukebox, the faint sounds of gunfire, the slow panning out of the camera and finally the fading of tones of ‘I don’t want to set the world on fire’ by The Ink Spots. It creates a whirlwind of themes; loss, isolation, destruction and finally with the switch to the very imposing Brotherhood of Steel solider, power. In a very big way.
What are some of your favourite gaming trailers? Let me know in the comments down below.